From 2017 to 2022 I oversaw always -on social for all of Vimeo’s social channels and set the paid strategy for boosting organic content.

Handles: twitter, TikTok, Facebook, Instagram, Tumblr (LOL), YouTube, and LinkedIn

As a very data-driven company, I grew comfortable Creative Directing with a heavy emphasis on strategic analysis and we constantly took learnings and applied them uniquely to each platform. As a result we had a healthy mix of brand love, educational content, curated videos from the Staff Picks channel, as well as business comms and product announcements.